Kestral makes it clear what your customers want most, prioritizes those tasks for highest leverage, and closes the loop with those customers. We (Brian and Bernard) have been close friends since university, and most recently worked together at Asana, leading AI and Authorization efforts. There we realized AI can completely disrupt the $50B Work Management Market, but it required a fresh start. What work we even choose to manage in the first place is critical, and the most important insight
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