Every product ever sold needs support at some point. That support falls into one of two buckets. Bucket 1: Simple stuff. T-shirts, screen protectors, keyboards. You buy it, it shows up, maybe you ask “where's my order?” once. This is solved. Zendesk and a hundred other horizontal companies solved it. Bucket 2: Hard stuff. $20,000 industrial heaters. HVAC systems. CNC machines. Car parts. Products where buying wrong means your building doesn't have heat or your manufacturing line is down. S
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